Manual All-Out for Victory! Magazine Advertising and the World War II Home Front

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Taken together, war ads in national magazines did their part to create the most efficient home front possible in order to support the war effort.

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Sort order. Jun 16, Angie Kennedy rated it liked it. There was something odd about the writing style that I can't quite put my finger on. The subject was interesting but I found sections to be rather dull. I'd have loved more examples to be included rather than just described. Nov 25, Matt rated it it was ok.

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All-out for Victory!: Magazine Advertising and the World War II Home Front

I am genuinely surprised that this book wasn't published by a vanity press. While well researched, many of the books conclusions are based on conjecture and modern thought rather than an understanding of the period, and a rose-colored view of the American population's outlook on national identity is inserted throughout without any basis for making that claim. It appears the author previously wrote a book about music, of which he is something of an expert despite his background in English rather th I am genuinely surprised that this book wasn't published by a vanity press.

It appears the author previously wrote a book about music, of which he is something of an expert despite his background in English rather than history, and that book's success prompted him to keep writing about the period, though this time on advertising, which he apparently knows very little about.

World War II Home Front

With a better handle on secondary sources and works on American society in general rather than just advertising specifically would have worked wonders for this work. As it stands though, this book offers the scholar of 20th century cultural America no more than an assessment of war advertising in leading magazines with no really valuable analysis to speak of. Jul 14, Melissa rated it it was amazing Shelves: world-war-ii-history. Simply excellent and a fascinating glimpse into a little known facet of the American Homefront during WW2.

Jones occasionally refers to the previous book in the current book. An excellent example is when songs from World War II are woven into the chapter exploring the impact of commercial advertising on morale, both on the home front and the battlefield.

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The two texts build upon one another and add to the body of knowledge regarding American popular culture during World War II and the period leading up to the war. Even though more than ten songs are mentioned, like the advertisements, they are included in the index but not the bibliography. Some notable issues addressed in the text include the changing role of women within American society pp. This book deserves a place on the bookshelves of popular culture and media historians due to its extensive analysis of advertisements prior to and during World War II.

Some historians, however, might be frustrated by the omission of footnotes and lack of a detailed bibliography. With more than sixty advertisements, including eight in color, this text would be useful in the disciplines of advertising and graphic design.

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Its description of both visual and textual advertising elements also makes it an excellent choice for introductory rhetorical criticism classes. Jones does not identify rhetorical theories per se, but does provide thick description. One assignment could be having students identify the persuasive strategy in an advertisement and then match it to a specific rhetorical theory.


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In addition, and perhaps most importantly, primary candidates for readership are World War II history buffs and descendents of World War II veterans who want an engaging text with illustrations so they can explore this critical period in American history. Jones has written an accessible book with the potential to break out of the academy and appeal to the general public. The publication of a more affordable paperback edition would enhance the likelihood of this scenario unfolding.

Hopefully the publisher will decide to print All-Out for Victory!

All-Out for Victory!: Magazine Advertising and the World War II Home Front

Jones and his joint publishers, the University Press of New Hampshire and Brandeis University Press, are to be commended for demonstrating that what we do as scholars has applications and commercial value beyond the walls of the ivory tower. If that means omitting footnotes and an extensive bibliography, so be it. Perhaps, however, academics and academic presses could follow the model used by author Orville Vernon Burton and his publisher Hill and Wang regarding the book The Age of Lincoln To keep the text affordable and accessible, Burton created a Web site that includes both the footnotes and extensive bibliography expected by his academic peers.

This model blends print and digital formats to create an ongoing channel of communication between an author and the readers of a text. As academics, we can learn from those who attempt to bridge the town-and-gown divide so that our work moves into the public sphere. Citation: Janet Rice McCoy. Jhistory, H-Net Reviews. October, Add a Comment.