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Markets in Higher Education
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Growing competition for international students
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By finding the right partner to help guide them through these opportunities, universities can grow and evolve in the face of persisting challenges. One example of a niche market is international education. A joint study by The British Council, Universities UK and IDP Education, Australia, predicts that the total global demand for international student places will double by , reaching approximately 5.
Bright students from countries such as India, China, South Korea and Saudi Arabia are driving this growth, with the knowledge that a high-quality education will help them succeed in a global knowledge economy. But too few institutions are rising to meet this demand.
Higher Education | SmithGroup
Additionally, just five percent of colleges and universities in the United States host 69 percent of all international students in the country. This is a disproportionate distribution. The institutional impact is also great. The total number of international students is still growing, but the United States is losing market share to other countries. Taking on such an initiative could appear a daunting challenge for some universities.
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